Where strategy drives creativity, and ideas actually get results.
The BURN BOOK
In today’s digital landscape, navigating the world of social media has become a pivotal aspect of a successful marketing strategy for local businesses. Organic social media, a term often heard ...
No, it’s not making sure that you’ve still got your customer service voice on and you’re not getting sassy after that fifth call in a row (that *probably* is a ...
You finally reached that point. The point where your marketing needs can no longer be looked after on the side of someone’s desk, but you can’t *yet* justify hiring a ...
When it comes to social media, there’s a lot of buzz words frequently thrown around. Think, User-Generated-Content (UGC), influencers, boosted post, clickbait, direct messages, traffic, vanity metrics and more. However, ...
When starting a new business, often one of the first things you need to consider is your brand. What’s it going to look like? What are people going to think ...
You may think that it’s a given that your employees are strong advocates for your business, or, you may not even think about it at all because you assume it’s ...
For over 19 years, Zest has been working with local businesses to build brand awareness and sales. In the early days? This involved *lots* of press, radio and TV (remember ...
Firstly, let’s answer one of the most common questions we get asked by our clients – “do people *actually* read blogs?” YES, they do (we feel like you knew that ...
You’ve likely heard it many times now – TikTok is the new Instagram (ugh, we know). BUT, hear us out. With over 1 billion active users and 104 million downloads ...
All too often, we hear people say, “Social media? Our admin team takes care of that”. And every time, we shudder. Don’t get us wrong, we acknowledge that not every ...
Marketing is not a seasonal thing. It’s so easy to let your marketing slide as the months get cooler. Not only does this make it harder to keep your business ...
This is becoming a more (and more) commonly asked question as the years go by and the times change. In Northern Tasmania 15 years ago, we had the number one ...
What is it that makes you realise it’s time for a brand refresh? Sometimes we have clients who tell us they woke up one day and just *knew* it was ...
If you’ve got social media accounts for your business, you’re off to a great start. The next step is creating engaging content that will encourage follower growth and interaction with ...
The new year is a great time to start planning how you can grow and develop your business further, and we are here to support you with a range of ...
In 2021, the chances are you’ve heard of TikTok, the short video app that’s climbed its way to the number 1 social media spot… In an effort to keep up ...
Some people worry at the thought of online reviews but fear not – reviews can be really awesome for your business! There are several ways your clients can review your ...
Does your business currently have a logo? Or does yours needs an update? Does your logo convey the identity of your brand in one glance? A logo is imagery that ...
So, you’ve got your social media pages up and running, the followers are ticking over and you have great content ideas in mind but you need to get THAT shot, ...
Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Tiktok… let us tell you, it isn’t as daunting as it may seem! The trick is to work out where your audience can best ...
According to research, 293.6 billion emails were sent in 2019. You read that right, BILLION. After the crazy year that was 2020, and people working remotely more than ever, it’s ...
“But I didn’t get any likes? No one is seeing my content!” This phrase is heard far too often when chatting all things social media, and although important, likes and ...
When you launched your website into the world wide web, you no doubt felt a sense of achievement and relief. When your website is up and running and operating smoothly, ...
You’ve just thrown a lot of marketing budget at some Facebook ads, and now you’re waiting for the sales to roll in. Yet, you hear crickets….. You check to make ...
