Cradle Mountain Wilderness Village

Cradle Mountain Wilderness Village came to Zest in 2023 to help relaunch their social media and overall marketing strategy. Located in the heart of Cradle Mountain, the resort offers a range of accommodation options, from premium cabins to large group rooms, alongside an on-site restaurant delivering a premium dining experience.

Following a kitchen fire on Boxing Day 2022, the on-site restaurant required a full rebuild. This moment became an opportunity to reset and relaunch – not just the restaurant, but the broader accommodation offering as well. That’s where we came in.

The Project
We worked closely with the team to develop a full marketing strategy that reintroduced the brand to market with confidence. This included a detailed strategy session to fully understand the brand, organic and paid social media management and a targeted eDM strategy to drive awareness and bookings across both accommodation and dining.

The Results
The relaunch delivered some impressive outcomes:

• 2,245 new Facebook followers (a 31,971% increase compared to previous periods)
• 8 million page impressions, significantly boosting brand visibility
• Strong growth in overall followers and awareness across platforms
• Accommodation occupancy lifted to over 90%, with bookings secured up to three months in advance
• A successful restaurant relaunch, now fully booked most nights in advance

A great example of how the right strategy, paired with consistent execution, can support a brand through change and into a strong new chapter.