Tas Petroleum came to Zest in late 2024 looking for support with social media management. While they already had a consistent presence on Facebook, Instagram was largely untapped, meaning we were essentially starting from scratch.
The Project
Our challenge was to build momentum on Instagram and grow a new audience from the ground up. We developed a refreshed social media strategy with new content pillars designed to humanise the brand and highlight what makes Tas Petroleum unique. This included introducing the people behind the business, reinforcing their Tasmanian-owned and operated identity, and running fuel giveaways to boost engagement and visibility.
The Results
By 2025, the strategy delivered strong, measurable growth:
- 6,000 new followers
- 305,562 views
- 325,617 engagements
A great example of how the right strategy, paired with consistent content and community-focused storytelling, can successfully launch and grow a social channel – even when starting from the ground up.
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